This project aims to produce a series of engaging and heartwarming video and image advertisements for Facebook, tailored to various church pages. The primary goal is to motivate and encourage individuals to explore the power of prayer and find support within our faith community. With a focus on specific cities, these videos are crafted to establish a deep and meaningful connection with local residents.
Understanding the Target Audience
Our target audience is broad, encompassing men and women of all ages living in the designated cities of the project. With a keen focus on those navigating life's challenges, we aim to connect with individuals in need of spiritual support. Recognizing that about 32.3 percent of people might be experiencing some type of crisis we especially target those in tough situations, understanding that their openness to prayer may increase during these times.[6]
Scenario: The Atheist Young Man
Situation: This individual, in times of success and stability, may exhibit little to no interest in spiritual matters, including prayer. Offering prayers to such an individual may not resonate, as their current life experiences do not align with a perceived need for spiritual support.
Shift During Crisis: When this same individual faces hardships, such as personal or professional crises, their openness to spiritual support, including prayer, significantly increases. During these challenging times, they might feel isolated, left alone and discouraged.
Engaging the Audience in Times of Need
Approach: Recognizing this shift in receptiveness, our strategy involves reaching out to individuals like this young man during their time of need. The digital prayer campaign is designed to extend a hand of support precisely when they are most likely to be receptive to it.
Messaging: The content of our advertisements and interactions would empathetically acknowledge their struggles and offer prayer as a form of support and connection. For instance, our message could say, "Going through tough times can feel lonely, but you don't have to face them alone. We're here to offer support through prayer, whenever you're ready."
Creative Direction: Embracing Local Context and Diverse Representation
Local Landmarks: Use recognizable landmarks or city signs as ad backgrounds to create a personal and familiar ambiance, demonstrating your integration and investment in the community.
Diverse Representation: Feature a variety of models—young and old, multiple ethnic backgrounds, and various emotions. This diversity ensures that our advertisements resonate with a broader audience, reflecting the inclusive nature of our community.
Aesthetic Style: The images should convey warmth, welcome and hope, consistent with the Seventh-day Adventist Church's visual identity, while embracing the unique character of each local area.
Formulating Compelling Messages
The videos begin with a personal introduction by a pastor or elder, lending credibility and a human touch to the message. A sense of urgency is conveyed through calls to action, such as "Send us your prayer request now." The central message of each video is that your community is ready and eager to offer support through prayer, ensuring viewers feel welcomed and understood.
Sample Image Ad Scripts for Church
Script 1: "Your Personal Prayer Support"
Caption: "We're here to pray for you. Let's navigate life's challenges together."
Call to action: "PRAYER IS WHAT WE DO—Reach out now for your personal prayer support."
Script 2: "Connect with Your Prayer Warrior"
Caption: "Looking for a Prayer Warrior? We're ready to stand with you."
Call to action: "Request Prayer Today—Your journey matters to us."
Script 3: Seeking Guidance and Support
Caption: "Unsure where to turn for help? We're here to guide you."
Call to action: "HOW CAN WE BEST PRAY FOR YOU?—Let us know your needs."
Script 4: Open Invitation for Conversation
Caption: "Feeling the need to talk? We're here to listen and pray."
Call to action: "Message us with your prayer requests now!"
Script 5: Transforming Challenges into Blessings
Caption: "Believe in the power of transformation. God can turn tests into testimonies."
Call to action: "What can we pray for you about?"
Script 6: Strength through Prayer
Caption: "In your moments of need, prayer can be your strength."
Call to action: "Message us with your prayer requests now!"
Script 7: Remembering and Realizing Dreams
Caption: "Recall the dreams of your youth. It's not too late to make them real."
Call to action: "Don't disappoint yourself. What can we pray for you about?"
Script 8: Affirmation of Worth
Caption: "Remember, you are valued more than you know."
Call to action: "Request Prayer—We're here to affirm and support you."
Script 9: Embracing Life's Journey
Caption: "Life's journey might not be easy, but it's worth the effort."
Call to action: "Message us with your prayer requests now! We're here to support you."
Script 10: Love and Dedication to Prayer
Caption: "Our mission is to support you through prayer."
Call to action: "We would love to pray for you right now. PRAYER IS WHAT WE DO."
Sample Image Ad Scripts for School
Script 1: Behavioral Support
Caption: "Struggling with your child's behavior? You're not alone in this."
Call to action: "Share your story with us and let's pray together for guidance."
Script 2: Parenting Strength
Caption: "Overwhelmed by parenting? Find solace and strength through prayer."
Call to action: "Reach out for prayerful support and wisdom in your journey."
Script 3: Educational Guidance
Caption: "Facing educational challenges with your child? Let's seek solutions together."
Call to action: "Allow us to support you with prayer for the right path forward."
Script 4: Spiritual Parenting
Caption: "Need spiritual support in parenting? We're here to uplift you."
Call to action: "Send your prayer requests and join our supportive community."
Script 5: Overcoming Obstacles
Caption: "Parenting brings its challenges. Let's face them with faith."
Call to action: "Share your struggles and let our prayers bring you comfort."
Script 6: Parenting Partnership
Caption: "Every step of parenting matters. You're not walking it alone."
Call to action: "Lean on us for prayerful support through each challenge."
Script 7: Decision Guidance
Caption: "Uncertain about parenting decisions? Seek clarity with us."
Call to action: "Let's pray together for divine guidance in your parenting choices."
Script 8: Child's Bright Future
Caption: "Concerned about your child's future? Pray with us for hope and success."
Call to action: "Join in prayer for your child's protection and happiness."
Script 9: Family's Spiritual Journey
Caption: "Looking to nurture your family's spiritual growth? We're with you."
Call to action: "Embrace our prayerful community for your family's spiritual journey."
Script 10: Wisdom in Raising Children
Caption: "Long for wisdom in raising your children? We pray with you."
Call to action: "Share your prayer requests for insight and understanding in parenting."
Each of these scripts is designed to resonate with different aspects of the human experience, offering support, encouragement and a pathway to connect through prayer. The messages aim to be relatable, comforting and inspiring, inviting individuals to engage with the church in their moments of need or reflection.
Sample Video Ad Scripts for Church
Script 1: Community Engagement
[0-5 seconds] [Pastor on screen, in a community setting]
Pastor: "Are you feeling lost or disconnected? I'm Pastor [Name], here to remind you that you're valued.”
[6-12 seconds] [Scenes of community members using technology to connect]
Pastor (voiceover): "Beyond the screen, our community awaits with open ears and hearts."
[13-20 seconds] [Pastor on screen again]
Pastor: "We're not just usernames; we're a family ready to listen and support."
[21-25 seconds] [Scenes of people interacting in the church]
Pastor (voiceover): "Share what's on your heart with us."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Reach out now. Find a genuine human connection just a message away."
Script 2: Real Conversation
[0-5 seconds] [Pastor on screen, in a serene, quiet place]
Pastor: "In a world full of tech and noise, I'm Pastor [Name], offering something different."
[6-12 seconds] [Scenes of people in the community engaging in conversation]
Pastor (voiceover): "Real people, real conversations and genuine prayer."
[13-20 seconds] [Pastor on screen again]
Pastor: "We're here to share, to listen, to understand what weighs on you."
[21-25 seconds] [Scenes of prayer and community interaction]
Pastor (voiceover): "Drop us a line. Let's connect on a deeper level."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "We're just a message away. Let's start a real conversation today."
Script 3: More than Tech
[0-5 seconds] [Pastor on screen, with a modern tech background]
Pastor: "Love the convenience of tech? I'm Pastor [Name], inviting you to experience more."
[6-12 seconds] [Scenes of church embracing technology for connection]
Pastor (voiceover): "Our church offers more than just digital connections."
[13-20 seconds] [Pastor on screen again]
Pastor: "We're here to connect, listen and pray with you."
[21-25 seconds] [Scenes of personal interactions within the church]
Pastor (voiceover): "Beyond technology, find a community that cares."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Send us a message. We're here for the 'more' in your life's journey."
Script 4: Human Connection
[0-5 seconds] [Pastor on screen in a warm, inviting church environment]
Pastor: "Technology brings us together, but I'm Pastor [Name], here for when you need more."
[6-12 seconds] [Scenes of people using technology but seeking something deeper]
Pastor (voiceover): "For the important things like compassion and prayer, we're here."
[13-20 seconds] [Pastor on screen again]
Pastor: "Share your concerns, your worries. Let us be your spiritual support."
[21-25 seconds] [Scenes of prayer groups and one-on-one pastoral care]
Pastor (voiceover): "Together, let's explore the power of prayer and connection."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Reach out to us. Discover the human connection beyond the screen."
Script 5: San Francisco
[0-5 seconds] [Pastor on screen, with San Francisco landmarks in the background]
Pastor: "I'm Pastor [Name] from San Francisco Central. In our vibrant city, every story matters."
[6-12 seconds] [Scenes of city life and community gatherings]
Pastor (voiceover): "We're here to listen and pray for you amid the bustle of life."
[13-20 seconds] [Pastor on screen again]
Pastor: "Your struggles and triumphs are important to us."
[21-25 seconds] [Scenes of prayer and support within the community]
Pastor (voiceover): "Join us in a journey of faith and support."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Reach out now for heartfelt prayer and confidential support."
Script 6: Silicon Valley
[0-5 seconds] [Pastor on screen, Silicon Valley's tech background]
Pastor: "Hello, I'm Pastor [Name] from [Church Name] in Silicon Valley."
[6-12 seconds] [Scenes of tech landscapes and community interaction]
Pastor (voiceover): "In our tech-driven world, we offer a spiritual connection."
[13-20 seconds] [Pastor on screen again]
Pastor: "We believe in the transformative power of prayer."
[21-25 seconds] [Scenes of church activities and prayer groups]
Pastor (voiceover): "Share your life and let's find peace together."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Click below, connect with us and let's start a journey of faith."
Script 7: Central Coast
[0-5 seconds] [Pastor on screen, with Central Coast landscapes]
Pastor: "I'm Pastor [Name] from [Church Name] along the beautiful Central Coast."
[6-12 seconds] [Scenes of coastal life and church community]
Pastor (voiceover): "Life's waves can be challenging; we're here to ride them with you."
[13-20 seconds] [Pastor on screen again]
Pastor: "Seeking guidance, comfort or a listening ear?"
[21-25 seconds] [Scenes of prayerful support in the community]
Pastor (voiceover): "Connect with us and let's find strength together."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Share your journey with us. We're here with our prayers."
Script 8: Fresno
[0-5 seconds] [Pastor on screen, Fresno's heartland setting]
Pastor: "In Fresno's heart, I'm Pastor [Name], here to share a beacon of hope."
[6-12 seconds] [Scenes of community and local life]
Pastor (voiceover): "Amidst uncertainties, we offer a path lit with prayer."
[13-20 seconds] [Pastor on screen again]
Pastor: "Whatever you face, you're not alone."
[21-25 seconds] [Scenes of prayer groups and community support]
Pastor (voiceover): "Our community is ready with compassion and confidentiality."
[26-30 seconds] [Call to action—message prompt]
Pastor (voiceover): "Reach out to us. Let's illuminate your journey with faith and love."
These scripts are tailored to resonate with viewers by emphasizing local relevance and offering personal, compassionate connections through prayer. The aim is to effectively engage the audience and invite them into a journey of spiritual discovery and connection within our faith community.
Sample Video Ad Scripts for School
Script 1: Behavioral Support
[0-5 seconds] [Pastor on screen in a calm, welcoming setting]
Pastor: "Hello, I'm Pastor [Name]. In parenting, challenges with behavior can feel overwhelming."
[6-12 seconds] [Scene: Parent and child struggling, then finding a moment of understanding]
Pastor (voiceover): "But in these moments, you're not alone."
[13-18 seconds] [Scene: Community praying]
Pastor (voiceover): "Let us offer support through prayer, bringing peace and guidance."
[19-24 seconds] [Pastor on screen again]
Pastor: "Reach out to us. Share your story ..."
[25-30 seconds] [Scene: Call to action—message prompt]
Pastor (voiceover): "... and let's pray together. Send us your prayer request now."
Script 2: Educational Guidance
[0-5 seconds] [Principal on screen in a school setting]
Principal: "I'm Principal [Name]. Facing educational challenges with your child can be daunting."
[6-12 seconds] [Scene: Parent and child working through homework, showing frustration and then relief]
Principal (voiceover): "In these struggles, our community is here to offer strength."
[13-20 seconds] [Scene: Prayer group in church]
Principal (voiceover): "Join us in seeking guidance through prayer."
[21-25 seconds] [Principal on screen again]
Principal: "We're ready to listen and support."
[26-30 seconds] [Scene: Call to action—message prompt]
Principal (voiceover): "Send your prayer requests today. Let's find the path forward together."
Script 3: Spiritual Parenting
[0-5 seconds] [Pastor on screen in a family setting]
Pastor: "Greetings, I'm Pastor [Name]. In your parenting journey, spiritual support is key."
[6-12 seconds] [Scene: Family sharing a prayer or a spiritual moment]
Pastor (voiceover): "Let us uplift and guide your family's spiritual growth."
[13-20 seconds] [Scene: Diverse church community interacting]
Pastor (voiceover): "Our church is a place of connection and faith."
[21-25 seconds] [Pastor on screen again]
Pastor: "Join us in building a nurturing spiritual home."
[26-30 seconds] [Scene: Call to action—message prompt]
Pastor (voiceover): "Reach out now with your prayer requests. Let's grow together in faith."
Technical Details and Messaging
Image Ad
Formats and Resolutions: Ensuring compliance with Facebook ad guidelines, the images should be in JPG or PNG formats, with pixel resolutions suitable for different posting formats (1080 x 1080, 1080 x 1920, 1080 x 1350).
Captions: Create captions that are concise, emotionally impactful and reflective of our key message. The language should be inclusive, aiming to inspire and comfort viewers.
Integration of Image and Text: The blend of localized background images and empathetic captions will cohesively communicate eagerness to support the community through prayer.
Video Ad
The videos should be no longer than 30 seconds, following Meta's advertising guidelines. Files should be delivered in MP4 or MOV formats, with resolutions of 1080 x 1080, 1080 x 1920 or 1080 x 1350. Each video should include subtitles to promote accessibility and ensure the message reaches the broadest number of people.
By incorporating localized backgrounds, diverse representation and empathetic messaging, we aim to create image advertisements that visually captivate and emotionally resonate with viewers. Our goal is to encourage engagement with our prayer campaign, fostering a sense of belonging and support within our faith community.